Ðrawn αssociation

Prada has gone into real fantasy mode this season, SS 2011. Perhaps they are in a fantasy in which the economic crisis has completely fizzled and given way to piña colada punch bowls of cash, or perhaps that was the dream they had last year when the days were darker and the horizon bleaker for the luxury market, in any sector. Now, whether things have swung back into the breach or not, they are at least putting on a brave and new face; colour and splash! The design ethos of the season touts the Baroque era of struggle, passion and grappling with craft in an every wide-eyed world as being aligned with our current global reality. It’s not dissimilar to Hollywood 30s optimism and an emergence of fantasy as queen. Somehow shiny and bright coloured plastics are never far away when such a mood is in swing. We shall see if there is also a grand penchant for clouds… which I think, though perhaps still only in the stirring, there is.